April 23, 2024

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I Lost 90% of My Organic Search Traffic – The Reason and Solution

6 min read
I Lost 90% of My Organic SEO Traffic, What Happened?

In developing a website, it is typical to have keyword and data loss. However, it is crucial to recognize that this does not always happen. Using modern recovery tools and approaches and following precise directions, it is usually feasible to recover from most problems.

It’s critical to respond quickly if the keywords used to generate website traffic are no longer available or if your website’s position has unexpectedly dropped to restore things to normal. Several approaches may be used to do this, but the most crucial step is to precisely identify the terms or sites removed from the search results.

Obtaining this information will need a thorough understanding of which keywords drove the most visits and how this influenced your website’s total rating. Removing a term or a keyword variant might result in a significant reversal in search engine optimization results. The following are the actions you may take to get the repair procedure started:

Survival Requires the Use of Two Critical Tools

The Google Console Search and Google Analytics tools are your greatest bets if you find yourself in a scenario where you need aid. The first place we’ll go is Google Analytics.

The Acquisition page should be the first one you visit, and then the Overview and Organic Search sections should come next. As soon as you choose Landing Page, you will be offered a drop-down selection of Conversion Items to choose from. Using the Acquisition and Source Secondary Dimensions, you can easily filter your search results.

You must complete the date range section, so you would have a decent notion of when you misplaced the keywords at this point. You may also choose a comparison interval if it is more to your liking.

Continue to Google Search Console, then to Performance and Pages to complete your search. Input the dates that fall inside the range or the comparison dates you set before.

Find the page in Google Search Console that showed an increase in conversions and copy the URL. After submitting your request, you’ll get a list of terms, as well as the date on which they first appeared in Google’s search results. The information on conversions and traffic gains/losses are readily available here.

These tools can be confusing to use. If you find using them hard, you can look online for an “SEO consultants near me”. You’ll definitely find excellent recommendations. 

Determine the most appropriate diagnosis for the situation

Now that you’ve accomplished the first crucial element of your analysis let’s move on to the next step: identifying the issue. Find out what is causing the pages’ decrease or loss of search engine-friendly terms, and fix the problem immediately. For several reasons, it’s plausible that this occurred. If you can identify the fundamental cause of an issue, you may prevent having the same difficulties in the future.

In part, because each website has its own set of problems, it may be challenging to determine the source of lost keyword traffic. While there are no hard and fast rules, there are some broad guidelines to follow as a starting point. Considering the following reasons, you will have a solid understanding of why this is the case.

  • Where did people come from, and how many of them?
  • Your content has become stale, and you haven’t noticed.
  • You may have had a link pointing to your page/website targeted by an attack.
  • The loss of traffic to a single page or traffic across the whole website or a select few categories is essential to know.
  • What keywords are bringing traffic to the website? 
  • Is the page receiving traffic from other keywords?

Also, you’ll want to look at the sites that result when you search for the core keywords and phrases to see how factors like page speed, content quality, and user experience compare.

A break in the security of your website’s code might be the cause of the loss of keywords and pages. Determine whether or whether your website has been hacked, and if so, what the ramifications were. Ineffective link-building efforts might also cause the issue. If you aren’t attentive and don’t take a controlled approach to link development, it might negatively influence the security of your website and pages.

You may create bad connections in a variety of places, including the following:

  • Network of bloggers, which may include those who are not authentic.
  • Links that third-party organizations sponsor.
  • Promotional materials on the internet, such as banners and adverts
  • This category includes items such as badges and certificates as well.

A few quick inspections on your website are just as vital as keeping an eye out for changes in the website’s overall design. It is indispensable to optimize numerous media kinds to increase search engine results. Another (perhaps, easier way to do this is to search on Google for “SEO specialists near me” or Keywords + location. Like – if you are live in Columbus, then type “SEO Expert Columbus”. You can find specialists willing to help.

You have a new server setup. Do you have it ready?

When transferring to a new server, it is possible to lose keywords and pages. Implementing a well-thought-out redirect plan may help to prevent this situation from arising. The same set of criteria applies when making structural modifications to your website. You must update Links, tags, and XML sitemaps to prevent a decline in ranks.

Please keep in mind that search engines will crawl all of your websites, old and new, so be sure to update your content often. Make certain that you have an appropriate redirect plan in place to prevent getting punished for duplicating content.

Consider yourself to be a victim of Google retribution

Your website’s Google ranks begin to decline, but it still retains a high rating on other prominent websites, indicating that you have been subjected to a Google penalty. If you want to eliminate the harm and address the problem, the Google Search Console is the best place to start.

To figure out what is going on, start with Google’s alerts or any cautions that appear in the menu message. When and where Google’s rules have been tampered with, they will expose it openly and transparently. Along with it, you’ll receive recommendations on how to resolve the issue.

There are other reasons for the loss

Not all of the factors listed above, or the outcome of anything related to the website, are to blame when a website’s search engine ranking declines. According to user activity in certain places and themes, Google alters the search results that appear on the results page. Changes like this may influence your search engine results, mainly if your material is stagnant and has not been changed in a significant amount of time recently.

Your website is losing visitors and is dropping in the search engine ranks no matter how hard you try. A strong likelihood exists that your competitors have found out what you’re up to and that they are ahead of you. Your competitors’ social media strategy, link-building methods, and content marketing strategies are critical to understanding to discover a solution to this problem for your company.


When it comes to increasing website traffic and improving search engine results, no quick-fix approach works. To develop a strategy to fix your problem, you must first make a proper diagnosis and determine the root cause of your problem. Keep your ears open for innovations and best practices that can assist you in reaching your goals on the internet since new advancements and best practices may help you accomplish your objectives.

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