Reports and Insights | Global Online Consumers and Multi-Screen Media: Today and Tomorrow

Innovations in engineering, a multitude of connected products, and evolutions in the media distribution landscape have presented additional methods than ever to take in media throughout unique screens, no matter if at household, at do the job, or on-the-go.

To comprehend how individuals about the globe are responding to this fragmented media atmosphere, Nielsen surveyed on the internet consumers throughout the globe on their multi-monitor media usage, system possession and obtain intentions, Web entry factors, and how they see cellular technology’s part in the potential.

Nielsen’s World-wide Survey of Multi-Monitor Media Utilization of a lot more than 28,000 Online respondents in 56 nations implies that observing video clip written content on desktops has turn into just as common as observing video clip material on tv among the on-line individuals, with over 80 percent reporting looking at video clip content at property on a laptop (84%) or on Television set (83%) at the very least as soon as a month. By distinction, in 2010, additional on the net buyers described looking at movie written content on Television (90%) than on a laptop (86%) in a month-extended period.

Whilst the in-home Television and laptop or computer are continue to the most well-known products to enjoy movie material, usage and development in online and cell systems is creating a sustained effects. Three-quarters (74%) of worldwide respondents report watching online video through the World-wide-web (on any product), up four points given that 2010, and about fifty percent of international on-line shoppers (56%) say they view video clip on a cellular cellphone at the very least as soon as a month and 28 % at minimum the moment a day.

On the internet movie consumption is very likely to keep on its rise, as individuals are increasingly connecting to the Online at large speeds. Far more than half (57%) of on-line respondents all-around the planet show they possess a personal computer with large-speed on the internet access—an improve of four details considering the fact that 2010, and an supplemental 16 percent say they approach to buy a person inside the up coming calendar year.

Even though tablets are an rising category with decrease stages of penetration than smartphones, worldwide buyers are exhibiting greater desire all over these products. According to the survey conclusions, 12 percent of on the web respondents all over the world personal a tablet today—up over 70 percent from the seven p.c who documented ownership in 2010.
 
This report is primarily based largely on a series of media utilization inquiries incorporated in Nielsen’s World-wide Study, in August/September 2011. The survey polled far more than 28,000 shoppers with regular on the web/Web obtain from 56 nations in the course of Asia-Pacific, Europe, Latin The us, the Middle East, Africa, and North America. Although on the net survey methodology enables for remarkable scale and global arrive at, it is constrained in that it delivers a viewpoint only on the behaviors of current Online customers, not complete populations. Benefits might as a result, among the other opportunities, over-report on the web use through computers, underneath-report standard television usage, and/or underneath-report cell media utilization. In addition, responses are only indicative of respondents’ beliefs about their possess media usage, fairly than true metered knowledge.